LinkedIn ‘Boost’ Option

LinkedIn wants to make it easier for brands to maximize the reach of their social media, with their new ‘Boost’ tool. This new tool enables you to turn page updates into paid ads, while adding new tools to help maximize …

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The Social Dilemma

The very meaning of culture is manipulation. Deceit and deception are at the center of everything we do. There are only two industries that call their customers ‘Users”: illegal drugs and software. Are you being manipulated? These are questions being …

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It Takes a Village

Remember that old adage ‘It Takes A Village to Raise a Child’? Well, the same premise applies to successful marketing of a business. It is never just one thing that needs to happen. Simply putting an ad in one paper …

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